Monitise Plc (MONI.L), a mobile banking technology company, said it was in early talks to sell its marketing content business, Markco Media.The company's shares rose as much 48 percent on Friday, their sharpest one-day percentage gain ever. The mobile payment processing company did not disclose any further details, but said that there was no certainty of a deal. (Reporting by Rahul B in Bengaluru; Editing by Anil D'Silva)